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The Engineering of Consent - Bernays' 1947 work.Īs discussed earlier, in 2002 the filmmaker Adam Curtis released a four-part documentary called which explores how Freudian theory has been used to influence Bernays’s “engineering of consent” by politicians, advertising and public relations people for the past 100 years. Crystallizing Public Opinion - Bernays' 1923 work. The Century of the Self - a 2002 BBC documentary about Bernays. In 1947, Sigmund Freud’s nephew Edward Bernays published an essay entitle “The Engineering of Consent.” Bernays defined “the engineering of consent” as the. Ernest Dichter, regarded by many as the “father of motivational research,” referred to this impressionable unconsciousness as “the secret-self of the American consumer.” Bernays was among the first to use psychological techniques in advertising, and is considered the father of the public relations industry. This means that producers of merchandise and ideas can increase the population’s “need” for their products by tapping into people’s unconscious desires. Undisciplined, non-intellectual, and amoral people (Bernays claimed) are vulnerable to influences of which they are not even aware and accordingly are highly susceptible to want things they do not actually need. In 1947, Sigmund Freud’s nephew Edward Bernays published an essay entitle “The Engineering of Consent.” Bernays defined “the engineering of consent” as the art of manipulating people, specifically Americans, whom Bernays described as “fundamentally irrational” and not to be trusted.
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